Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Caitlin Clark, the Indiana Fever's standout guard, is not just rewriting the record books-she's also transforming the financial landscape of the WNBA. According to finance expert ...

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

Caitlin Clark's meteoric rise from college basketball star to WNBA sensation has not only electrified fans but transformed the league's economic landscape. The Indiana Fever guard, ...

The WNBA season is just getting started, but early trends and standout performances are already shaping the league's ...