Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Last year, Clark put up 19.2 points and a WNBA-high 8.4 assists a game while earning an All-Star berth and the Rookie of the ...

Caitlin Clark, the Indiana Fever's standout guard, is not just rewriting the record books-she's also transforming the financial landscape of the WNBA. According to finance expert ...

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Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

WNBA Commissioner Cathy Engelbert has declared Caitlin Clark the most popular athlete in America, citing her transformative ...

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...