The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

NBCUniversal CPO Ryan McConville joins the LA Times at CES 2026 to discuss AI-driven contextual ads, Total Impact Live, and ...

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Ryan McConville, Executive Vice President and Chief Product Officer at NBCUniversal, breaks down the company’s new ...

Be Afraid Media, an indie horror banner, launched on Tuesday with its acquisition of genre news outlet Dread Central.

MiniStudio is a Paris-based AI banner that rolled out in 2024 with just one IP, 'Fuzzlets' which has quietly become a ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Digital Turbine has been a beneficiary of the ongoing transition from a walled garden advertising model to alternative/direct app distribution models, attributed to its compelling ad-tech capabilities ...

OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce. OpenAI CEO Sam Altman said ChatGPT will likely try ads “at ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an increasingly opaque, scam-filled social media ecosystem. When billionaire ...