The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

CMOs must address 10 pressing issues, including AI integration, Google’s evolving SERPs, data privacy, and content differentiation ...