The most effective brands use clarity as a system, not just a tone of voice. Every message, interaction and call to action ...

The “underlying fundamentals” of brand building are what will set brands apart in a future where AI may be driving many consumer choices, says Procter & Gamble’s chief financial officer. During the ...

The University of Johannesburg’s (UJ) Department of Marketing Management is proud to announce a thought-provoking public lecture by Professor Michael T. Ewing, a globally recognised branding expert ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

The shaping of the public sphere is inherently open, created through discourse in time and space. In a time when discourse is challenged, how can we open dialogue and investigate the ephemeral but ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI ...

“What if consciousness, like love, is the work of making relationships?” Alva Noë, chair of the philosophy department at the University of California, Berkeley, proposed at Stanford’s annual ...

One of the more exciting features to come with The Sims 4 Businesses and Hobbies Expansion Pack is the ability to lead a lecture or a class. While you can leisurely run a lecture for Sims to boost ...

Prof. James A. Robinson, the renowned economist and political scientist who recently became the University of Chicago’s latest Nobel Prize winner, will deliver the 2025 Nora and Edward Ryerson Lecture ...