Google has just announced a new premium AI subscription plan called Google AI Ultra in the US, and it costs a staggering $250 a month. Announced at Google I/O 2025, Google says AI Ultra is a subscription plan with "the highest usage limits and access to our most capable models and premium features."

Google has launched a new Gemini AI Ultra AI subscription that costs $250 per month: Here's what you get from the most expensive tier.

Here's what's included in the new Google AI plans. What's in the Google AI Ultra plan? The biggest component of Google AI Ultra is a maxed-out version of the company's Gemini app.