Obsessing over model version matters less than workflow.

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

The pet store market is currently valued at USD 309,9 million with an annual growth rate of 3,8% – more than R 700 million to ...

When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.