According to recent data, 18- to 24-year-olds now make up 20.5% of its user base. That tracks, as college students and recent ...

PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch ...

Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll ...

Hyperke Growth Partners has been recognized for achieving top one percent performance metrics in replies received to their cold email campaigns on Smartlead.ai, the email outreach platform serving ...

Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

The seasoned B2B brand-builder joins Uber to fuel the next phase of growth for its global commerce media business.

B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real ...