Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Addis Ababa, November 18, 2025 (ENA) - Ethiopia has been undertaking key reforms to become the leading country in the export of pulses and oilseeds globally, Minister of Trade and Regional Integration ...

Bitcoin (BTC) could climb to $240,000 over the long term, according to a recent JPMorgan note assessing the asset’s evolving market structure. The projection followed a weak stretch for the broader ...

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...

Nvidia delivered another outstanding quarter, with Q3 revenue of $57B and Q4 guidance of $65B, both well ahead of expectations, and management striking a highly confident tone about continued AI ...

Goldman Sachs (GS) President John Waldron stated that markets are primed for possible further declines, and investors will be closely watching key earnings results from semiconductor giant Nvidia ...

Investing.com -- Positioning has become a growing source of fragility for equities, Bank of America’s November fund manager survey (FMS) shows, with strategists warning that stretched risk-taking ...

(Bloomberg) --Investors are betting big that the Federal Reserve will cut interest rates again when policymakers meet next month, erasing doubts that had tipped the odds against a move as recently as ...

As Target Corp.’s quarterly results and holiday outlook on Wednesday offered up more disappointment for investors, the big-box retailer tried to focus Wall Street’s attention on the future — one with ...

Defining a target market enables better product design and marketing resource allocation. Informed targeting can optimize pricing and distribution strategies to meet customer expectations. Narrowly ...