Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

Musk wants to gamify the act of slashing government spending. Experts say it will get people to pay attention — but also ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping ...

Was it a complaint or a compliment? The answers to all these queries highlight why marketing is important for your business. How you present your business determines whether the endeavor will be ...

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. The post DemandScience and ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

The report also indicates that 52% of AI marketing deployments are generating business value. (Image/Reuters) A recent report ...

Gas distributor GAIL (India) posted a bigger-than-expected quarterly profit on Tuesday, helped by strength in its natural gas ...