Growth in 2026 and beyond won’t be determined solely by the markets or your marketing plan. It will depend on whether your current or future team has the skills, clarity and support to carry out what ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Earlier this year, the Norwalk Arts & Culture Commission selected Cultural Planning Group (CPG) to lead the development of a ...

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, ...

To get started, download my ebook, "Understanding and Implementing Strategy & Planning." See the link below! In today’s competitive and constantly changing business environment, companies of every ...

What Are the Key Responsibilities of a Marketing Director? A marketing director’s duties are diverse. The position requires a blend of creativity and analytical thinking to build the necessary vision ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...