While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, and changing fast.In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools,

The days of “No ads! No games! No gimmicks!” are over. That was the slogan coined by one of the founders of WhatsApp, Brian Acton, which the other founder of the messaging app, Jan Koum, used to keep taped to his desk on a sticky note.

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders avoided advertising.