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Amazon launched colored Kindle e-reader. Credit: Wikimedia Commons / CC BY 2.0 Amazon ... Now, with the Kindle Colorsoft, Amazon is moving away from eInk to offer a more immersive color experience.

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SAN FRANCISCO, Oct 16 (Reuters) - Amazon (AMZN.O), opens new tab on Wednesday announced its first color Kindle e-reader following years of effort to bring the more immersive device to market.

The Kindle, Kindle Paperwhite, and Kindle Scribe are all getting new editions, and they're joined by the company's first color ebook reader, the Kindle Colorsoft.