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Integral Ad Science reported mixed results for Q3 2024, with strong profitability despite revenue falling short of ...

Perplexity says that the move to show ads will allow it to generate revenue and share it with its publisher partners.

AI-powered search engine Perplexity says it'll begin experimenting with ads on its platform starting this week.

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

PARIS — The publisher of a forthcoming memoir by far-right National Rally leader Jordan Bardella said on Friday that it is ...

Shepherd joined the publisher from Japanese advertising giant Dentsu’s local outpost, where he spent 12 months as chief ...

Walmart is testing a mobile app that would open the locked plastic barricades that are now commonplace on store shelves.

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

A federal warrant charging John L. Morrison, publisher of the Duluth Rip-Saw newspaper, with sending obscene literature through the mail was sworn out last week. The action was taken by Victor L.

He then uncovered a second instance of fraud in 2015 when he found that ads were set up on www.caranddriver.com that allowed for one ad to obscure another. “As a result, one advertisement would ...

Retracing DPG Media's journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad ...