Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Shopify shares benefit from strong merchant growth and AI tools, but stretched valuation and fierce competition remain a ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox's stock surges on growth and cash flow improvements, but slowing growth and cost concerns may pressure valuation.

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first ...