A new, AI-powered platform called Aggie wants to manage your brand’s social media. Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like ...

Social media usage has increased to all-time highs and more interactions are happening on social media than ever before. Business executives now understand the value it brings to their organizations ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but ...

“Marketing analytics measure everything from how an individual social media post is performing to how many clicks on a link are converted into tangible business,” says Brianna Bitton, Co-Founder of O ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Social media has become a key connective tool, with ...

In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

Kawo, a leading social media management platform in China, has released its 2024 B2B Social Media Marketing Research Report. The report covers crucial insights into the role of social media within the ...