Objectives We hypothesise that women with type 2 diabetes and hypertension are less likely than comparable men to receive renin–angiotensin system (RAS)-inhibiting antihypertensive treatment, ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer ...

Researchers design studies that might disprove what’s called their null hypothesis – the opposite of the claim they’re interested in exploring.

Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads – what’s driving results and what ...

Statistical models predict stock trends using historical data and mathematical equations. Common statistical models include regression, time series, and risk assessment tools. Effective use depends on ...

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B ...

Explore the step-by-step scientific workflow behind drug discovery, from formulating hypotheses to analysing data, ensuring accurate and reliable results. In drug discovery and biological research, ...

“One Guinness, please!” a customer says to a barkeep, who flips a branded pint glass and catches it under the tap. The barkeep begins a multistep pour process lasting precisely 119.5 seconds, which, ...