Uber has launched a new senior account designed for older adults. The senior accounts are part of Uber's family-friendly ...

Last month, Uber started testing new accounts for senior citizens, with a larger typeface, fewer buttons, and easier-to-follow instructions. Now, the company is ready to roll out its new senior ...

Uber Technologies (NYSE:UBER) announced on Wednesday the nationwide U.S. rollout of senior accounts. The new feature is aimed at making the company's ride-hailing app more accessible for older adults.

The interface includes larger text and fewer steps to make ride-hailing easier. Senior accounts will eventually roll out globally.

Uber just introduced dedicated accounts for senior citizens, with unique features like a streamlined app layout. There are also fewer clicks required to order a car.

Senior accounts and Simple Mode will offer larger text, clearer directions, and fewer ride options, among other things, to make the experience easier for older adults.

Uber's and Lyft's senior-centered features are an attempt to cater to an aging population. By 2030, 1 in 6 people worldwide will be age 60 or older, according to the World Health Organization .

David Plouffe, a top Democratic strategist best known as an architect of Barack Obama’s successful 2008 presidential campaign ...