WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...