Engagement metrics are showing cracks, with Netflix's share of US streaming time at a three-year low. Click here to read an ...

Netflix is great, but YouTube is better. There, I said it. But before you grab your pitchforks, Netflix fans, just hear me out. I was a long-time Netflix subscriber, but lately, I’ve been ...

Indeed, YouTube previously tried its hand at premium, non-UGC scripted content amid the peak TV boom — lest we forget, Netflix’s own “Cobra Kai” began life in 2018 as a “YouTube Red ...

The Netflix vs YouTube rivalry could get more intense. Wells Fargo analyst Steven Cahall says Netflix should embrace short-form video.

Eight years later, YouTube’s dominance has only grown. In April, the Google-owned platform accounted for a record 12.4 percent share of all TV viewing, far ahead of Netflix (7.5 percent), which ...

Goldenberg came armed with data to underscore YouTube’s dominance in the TV space. His most convincing talking point: Nielsen ...

Even Netflix Is Jealous of YouTube Many like to pretend they didn’t see the platform winning the streaming wars. Industry insiders say otherwise.

Instead, Netflix has announced that the show will feature previous reality television stars from the streaming service like Zaina Sesay, Chase DeMoor, Farrah Abraham, and Johnny Bananas.

The new data underscores YouTube’s continued dominance in the living room, beating top media companies such as Disney, Paramount, and Netflix. Disney held the second-largest share of TV viewing ...

Though Netflix has had momentum for several years now, it does face intense competition from another streaming behemoth: YouTube. Netflix accounted for nearly 8 percent of TV viewing time in the ...