During a Coldplay show in Boston on July 16, a man and a woman went very, very, very viral for their alarmed reactions to being shown on the jumbotron during a segment of the concert, whereby the band highlights cute couples and happy-looking people in the crowd.

Coldplay's Chris Martin gave fans a wide berth to separate themselves if needed at the first show following the viral cheating incident

Coldplay frontman Chris Martin is joining in on the viral kiss cam couple moment. On Saturday, during the first concert since the now-infamous video was taken, Martin jokingly warned the audience that the fan cam was about to begin filming.