The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Walmart—also launched in 1962—began as a general merchandise discount store in rural Arkansas, at the time possibly the least ...

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company’s Leadership Experience in Las ...

LAS VEGAS. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks ...

This is the story of how Seattle lost the Sonics, and why they turned into the Oklahoma City Thunder. The Oklahoma City Thunder have been the best team in the NBA all season. The Thunder now have a ...

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...