Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Josh Allen is stepping into the 2025 NFL season with more than just a new playbook as in a series of off-field moves that speak volumes after the Buffalo Bills star sold his Califo ...

For the first time in his career, Allen laced up New Balance cleats. Below is a detailed look and breakdown of what could be the biggest footwear deal of the NFL off-season. Josh Allen wears New ...

As the Buffalo Bills ramped up minicamp activities, sharp-eyed observers noticed a significant switch under center, and it had everything to do with the quarterback's footwear. Jo ...

Bill quarterback Josh Allen makes a major real estate move in Southern California after marrying Hailee Steinfeld.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Newlyweds Josh Allen and Hailee Steinfeld were spotted for the first time in public since they got married in May.

New Balance isn’t a huge name in the NFL world, but Allen joins Marvin Harrison Jr. of the Arizona Cardinals and Chase Young of the New Orleans Saints as players who wear the brand.

The Buffalo Bills minicamp is underway, and there are plenty of exciting storylines to follow. For the footwear industry, none are bigger than Josh Allen's new shoe deal.

Josh Allen would join other NFL talents like Cardinals’ Marvin Harrison Jr. and Saints’ Chase Young over at New Balance, but given his star power and MVP status, he would undoubtedly give the ...