With Kentucky hosting the First and Second Rounds, the Wildcats are eager to make the most of their opportunity. Playing in front of a home crowd at Historic Memorial Coliseum gives them a major ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

The Lobos’ Donovan Dent stands out as one of the nation’s best point guards, regardless of conference. He scores as well as he distributes. New Mexico plays stingy defense, and it owns non-conference ...

Notre Dame women's basketball will have its hands full against a team that has plenty of transfers and likes to shoot a lot of 3s and scores a lot of points ...

North Carolina has made an NCAA-record 21 men’s Final Four appearances. Their most recent appearance came in 2022. That year, the Tar Heels knocked off Marquette, No. 1 seed Baylor, UCLA and ...

Eight teams head to Dayton to compete in the First Four. Learn more about the First Four, including the matchups, times, and ...

Madness.” Even if you’re not much of a basketball fan, you’re seeing and hearing this phrase all over right now, unless you’re living in a cave — although ...

The odds are out for the Texas Longhorns First Four matchup against Xavier in Dayton, OH. The Musketeers are a 2.5 point favorite over UT.

Saint Francis is making its NCAA tournament debut for the first time in 34 years. Overtime victories and an unyielding team spirit have defined this small school's journey.

“I think people recognize that and honor it. Quite honestly, I think you can sometimes say less in any setting because you want to make sure that you don’t even get up to that line of integrity. I ...

Madness has a tendency to divide the audience into diehard sports fans and disappointed soap fans whose shows are preempted this month in favor of the annual college basketball tournament. It’s been t ...