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Netflix Turns To AI For Dramatic Scene In Sci-Fi Series The Eternaut
In a first for the streaming giant, Netflix has confirmed it used artificial intelligence (AI) to generate a major scene in its original sci-fi series The Eternaut. The admission came straight from co-CEO Ted Sarandos during the company’s Q2 2025 earnings call, and it marks a significant moment for the entertainment industry.
Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
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Netflix just revealed AI-generated footage in a popular show for the first time - did you spot it?
You probably didn't catch the scene (I didn't), but this new series includes content made by generative AI tools.
Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...
The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.
Netflix confirms using generative AI to create a groundbreaking VFX sequence in The Eternaut, delivering results ten times ...
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...
Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is ...
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and ...
Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.
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