Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Tinder is inadvertently facing a dilemma as its brand was parodied by the White House referencing a deportation.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change?

By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Media agencies are undergoing a reckoning, and the new business market has become an indicator of the battle between indies ...

Veo 3 has become a favorite among AI creators. Here's how a financial trading app brand is putting it to use for its ads.

Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...

Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...