Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for ...

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Ad Age awarded its first Agency of the Year in 1974 to Cunningham & Walsh, a Madison Avenue mainstay with a prized roster from AT&T to Procter & Gamble. Agency Report - Our annual, definitive guide to ...

Quality Experience launched in early 2024 and had produced eye-catching work for clients including Shutterfly and Tonal.

Creator platform Spotter is hosting the latest creator-focused event inspired by the TV upfronts, “Spotter Showcase,” later ...

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning ...

FanDuel Sportsbook and Wieden+Kennedy have parted ways, with the online fantasy sports and sports betting company said to be ...

At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Gen Z teens’ peer-driven, research-heavy buying habits are reshaping brand strategy—emphasizing authenticity, engagement and ...

CMO Olga Suvorova joins the Marketer’s Brief podcast to discuss how Samsung is using creators to develop AI smartphone features.

Ad Age A-List is here, celebrating the agencies and productions companies that received the highest letter grade possible. And it’s an impressive list, featuring nearly ...