There's a ton of tech out there, and much of it can make your life easier. Here are some top apps and technologies that we think are great tech for women 50+.

There's something timeless about wearing all white - the monochromatic look can look fabulous during any season. Here's how to do it well, and what to avoid.

Sun protection is a crucial component of a comprehensive skincare routine. Here are our favorite SPF skincare products for mature skin - so you can look great!

If you've fallen out of touch with a healthy lifestyle, it's not too late to get back on track. Here are 4 simple steps to rediscovering fitness after 50.

If you're considering a shorter hairstyle, we've got 6 trending looks that work well with every hair type. Additionally, we provide simple tips on how to achieve the style.

In this empowering episode of the Prime Women Podcast, cohosts Dorthy Shore and Valerie Freeman sit down with fitness expert Debra Atkinson, founder of Flipping 50, to uncover the keys to staying ...

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Beautiful blouses can transform many well-loved basic pieces and can make you feel fashion-forward without having to revamp your wardrobe. One of the best ways to add freshness to a spring and summer ...

Do you worry about getting brittle bones as you age? Bone density becomes increasingly important, and here's how you can keep yours in peak condition. If you’ve ever rolled your eyes at a milk ...