Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

By bringing The Juice and AudiencePlus together, B2B marketers can now publish content, distribute to targeted communities, and drive demand within a single platform.

Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate, and measure high-value audiences through consent-driven first-party data.

Additions to Typeform's Creator AI, Interaction AI, and Insights AI help companies create smarter forms and get better insights.

Klaviyo today launched Klaviyo B2C CRM, an all-in-one platform made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP).

PandaDoc, a provider of document management software, has updated its CPQ suite with the release of PandaDoc Configure, Price, Quote (CPQ) for Salesforce. Built directly within Salesforce, PandaDoc ...

With Conversions API (CAPI), marketers can connect their first-party online and offline data to LinkedIn to target audiences that are most likely to take action. They can also optimize for qualified ...

Eighty-five percent of customer service leaders will explore or pilot customer-facing conversational generative artificial intelligence solutions this year, according to a survey by Gartner. The ...

SugarCRM's new CEO David Roberts on why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help their customers benefit the most from AI ...

DV's Content-Level Controls on Meta provide comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram.

Earlier this week Pegasystem announced the availability of Pega Agent Experience, a set of new API capabilities in their workflow automation and orchestration solution geared towards delivering more ...

"As AI becomes more embedded in revenue organizations, Outreach is committed to continuous innovation, implementing increased security and data privacy measures, and ensuring our platform adapts to ...