Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2025 ...

Outcomes, properly defined, mean driving real-world business impact, not proxy metrics which often work against actual ...

Pinterest has announced an agreement to acquire tvScientific, in a deal that marks a significant expansion of its advertising ...

Britons’ digital consumption continues to accelerate, with new Ofcom figures showing YouTube remains the dominant attention ...

Shinka is currently pursuing SOC 2 Type II certification, which will demonstrate the effectiveness of security controls over ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

The winners of 2026 will be those who merge AI-driven precision with high-quality, user-centric advertising experiences, creating a programmatic ecosystem where intelligence, performance, and trust ...

Purchase intent: The campaign was commercially successful, with intent to purchase increasing 23 points to reach 41% among ...

Tencent Holdings has withdrawn from Paramount Skydance Corp’s pursuit of Warner Bros Discovery, stepping back from its ...

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today (10th December, 2025) announced the expansion of the DV Authentic ...