Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

The chain will be the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces ...

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...