Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

How do you optimize your digital marketing strategy to generate more leads? Frankly, that's a broad question. To find your way through the digital marketing jungle of today, you need to better ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a sanctuary where we ...

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed for authentic, impactful campaigns.

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share ...