Working Webinar Series Measuring What Matters: Use Data for Effective Marketing Overwhelmed by data? Simplify! In this four-part series, discover how generalists and small teams can use data to ...

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Discover actionable strategies for brand differentiation that foster customer trust and build strong, lasting relationships.

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...