Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, ...

B2B buyers increasingly rely on AI search tools to discover and evaluate vendors. Learn how AI-first search changes SEO and ...

Google Ads is the leading online advertising platform for placing ads on search engine results pages (SERPs). Google Ads works the same way as an auction would. If you're looking to use Google for ...

What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past two weeks or so: OpenAI declares 'code red' as rivals close in on ChatGPT. OpenAI CEO Sam Altman has reportedly declared a "code red," telling ...