European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

With 54% of global marketers planning to reduce spending in 2025, ad spend efficiency will be critical. The goal is clear: maximize your marketing impact for minimum cost. However, the path to ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining their attention.

Gain a holistic understanding of evolving U.S. consumer leisure behaviors. Nielsen’s Scarborough Industry Leisure Activities Report delivers insights into event, lifestyle and entertainment ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

NEW YORK – June 17, 2025 – Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to ...