Access is one of the most important issues for the channels to get a higher share of the advertising cake. Reach measurements, which have been going on for years, were first measured by the number of ...

An estimated 33.8 million people tuned in to watch coverage of the 2021 inauguration of Joe Biden as the 46th President of the United States, from approximately 10 a.m. ET to 4 p.m. ET.

In the quest to shave off time and expense, the British multinational Vodafone recruited Nielsen Consumer Neuroscience to employ its compression algorithm on one of their ads.

Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com OPTIMIZING COMMUNICATION AND MARKETING STRATEGY WITH NIELSEN TOTAL AUDIENCE Indonesian Consumers Spend ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

For over a century, tennis has captivated fans worldwide, evolving into one of the globe’s most popular sports. While the sport’s fandom continues to grow, newer racket sports—like padel and ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...