Access is one of the most important issues for the channels to get a higher share of the advertising cake. Reach measurements, which have been going on for years, were first measured by the number of ...

Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.

An estimated 33.8 million people tuned in to watch coverage of the 2021 inauguration of Joe Biden as the 46th President of the United States, from approximately 10 a.m. ET to 4 p.m. ET.

In the quest to shave off time and expense, the British multinational Vodafone recruited Nielsen Consumer Neuroscience to employ its compression algorithm on one of their ads.