From images to pop-ups, page load speed to site navigation, here's a roundup of top UX mistakes and how to fix them for improved SEO. In today’s market of evolving website functionality, UX design has ...

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together. Content creation and SEO used to be very separate disciplines in the past, ...

If this all sounds a bit familiar, perhaps it’s because Google performed a similar search indexing update, known as Caffeine.Google’s Caffeine update was meant to speed up searches by 50 percent while ...

Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. As a ...

What are sitelinks, and how can you maximize your chances of getting them in search? We round up everything you need to know about organic sitelinks, how they can benefit your site, and what you need ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...

Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience ...

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on ...

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you ...

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich ...