Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Canlas: Correct. The more the marketers can tie it to the key KPIs that the broader C-Suite is measured on – from a finance standpoint, it's typically just three things: top line, bottom line and cash ...

We set long- and short-term metrics so that we can have a good pulse on knowing where we are. Particularly in our case, where we are on this trajectory of more long-term thinking and brand-building, ...

A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

AI tools bring new speed and scale to measurement, but advertisers still lack a complete framework for understanding advertising ROI, writes Paul Stringer, introducing The Future of Measurement 2025.

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.