Google, YouTube and Premium Lite

Google plans cheaper ad-free YouTube subscription without Music
Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over the past year. Those users have been offered the option of subscribing to the YouTube Premium plan,
Google may be close to launching YouTube Premium Lite
In a statement, YouTube spokesperson Paul Pennington tells The Verge that the company has been testing “a new YouTube Premium offering with most videos ad-free” and that “we
Google will finally fix its YouTube Premium mistake with Lite
Bloomberg reports that Google is preparing a tier of YouTube Premium that no longer includes YouTube Music, for a lower price.
YouTube Premium Lite Plan is Reportedly Coming Soon to the US and Other Markets
The new YouTube Premium “Lite” Plan that Google has been testing with some users in Australia, Germany, and Thailand may soon launch in the US, too.
YouTube Premium is finally launching a cheaper “ad-free” version in the US: Report
YouTube is reportedly set to launch Premium Lite, a cheaper subscription service to offer an ad-free experience.
YouTube Premium Lite is coming to the US for the first time, but there's a catch for music lovers
Late last year, there were reports of users seeing offers to subscribe to YouTube Premium Lite, a cheaper alternative to Premium that ended in 2023. At the time, a spokesperson fo
YouTube to release lower-cost “YouTube Lite Premium” plan
The service will offer uninterrupted streaming of non-music video content, but lack offline downloads and access to YouTube Music. This article, YouTube to release lower-cost “YouTube Lite Premium” plan,
A new YouTube Premium plan could debut in the US that's easier on the wallet
Would more people pay for Premium if it was cheaper? We've heard rumblings of a cheaper plan being tested outside of the United States, and it
Report: YouTube ‘Premium Lite’ is for those that already have a music subscription
After testing in recent months, Google is reportedly proceeding with the launch of a YouTube Premium Lite subscription plan.
YouTube May Finally Offer a Cheaper Way to Get Rid of Ads
YouTube’s so-called ‘Premium Lite’ tier will reportedly allow you to skip ads on videos and podcasts, but not music.
Does Google Traffic Affect YouTube Recommendations? What To Know
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views ...
Google design team reveals why it changed YouTube's color from red to... red
The YouTube red got cooler a few months ago — literally. The platform updated its iconic color and added a gradient. Here's ...
YouTube TV, Paramount reach deal ensuring CBS, MTV, other channels remain on platform
YouTube TV and Paramount have agreed on a multi-year deal to keep CBS, MTV and the other 100 plus channels owned by the ...
What the Tech? YouTube turns 20
It's hard to imagine a world without YouTube. Yet, this ubiquitous video platform is just celebrating its 20th birthday. That's right, the website that feels like it's ...
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Here's How You Can Create AI Videos in YouTube Shorts, Thanks to Google Veo
Creators looking to play around with AI video tech are in for a Valentine's Day treat. YouTube Shorts has new AI video ...
Russia fines Google for YouTube clip telling Russian troops how to surrender, TASS says
A Russian court has fined Alphabet's Google 3.8 million roubles ($41,530) for hosting content on YouTube that included videos ...