Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that ...

The family-dining chain also made several leadership changes as it looks to get back on track following its rebranding ...

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The ...

The company is now parting ways with the consulting team behind the rebrand, Prophet.

Cracker Barrel is ending its partnership with the San Francisco-based consulting firm behind the bed restaurant chain’s rebrand, an unmitigated catastrophe that will be taught in business […] ...

Cracker Barrel is cutting ties with a San Francisco-based consulting firm that guided its "brand refresh initiatives." ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. The new logo removes the ...