Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Top takeaways from Advertising Week 2024 marketers need to know
17 hours ago · Leading marketers like PepsiCo Foods, Home Depot and Diageo delved into topics ranging from artificial intelligence to media networks at the annual confab. Published Oct. 18, 2024. Chris Kelly Senior Reporter. Thousands of marketers and ad industry professionals helped Advertising Week New York celebrate its 20th year last week as the annual ...
Spending on experiential marketing tops pre-pandemic levels
2 days ago · Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing Dive. The expected 10.5% jump in experiential marketing spend this year outpaces the 9.7% growth seen in 2023. Strong investments from both B2B and ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
Dec 12, 2022 · An article from. Deep Dive. 9 campaigns that boosted the mood in 2022. Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Published Dec. 12, 2022.
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Multichannel marketing remains a challenge: Here’s what the …
Aug 2, 2024 · Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an effective strategy remains a core challenge for 53% of marketers executing a multichannel marketing plan, according to a recent report by Ascend2.
Social Media Marketing News | Marketing Dive
Oct 9, 2024 · Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign. Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL. By Chris Kelly • Sept. 3, 2024. The latest social media marketing news and articles for marketing professionals.
Why marketers should focus on value over price this holiday season
4 days ago · Why marketers should focus on value over price this holiday season. Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald. In today’s complex retail landscape, true value for holiday shoppers this season extends far beyond the numbers on a price tag ...
Forrester: Online ad tolerance rises while trust remains low
Sep 26, 2024 · Consumer tolerance of digital advertising is on the rise, with younger demographics showing noticeably higher acceptance of brand messages and ads appearing in new channels, according to a report from Forrester Research. Over one-third (34%) of surveyed Gen Z and millennials tolerate seeing ads while streaming video via smartphones compared to ...
How unifying customer value delivery can overcome marketing silos
Sep 23, 2024 · Unifying Marketing Strategies Requires Technology and Skill. Executives can envision the value of consolidating these various elements into a unified platform that offers a 360-degree view of customer engagement. Combine those benefits with the ability to act on these integrated insights, and the resulting impact increases exponentially.