Home - Brand Guidelines
The university’s brand guidelines and standards have been established to ensure we present ourselves consistently to our audiences. Working together, we can strengthen our university now and make it even better for future Volunteers.
Colors - Brand Guidelines
Tennessee Orange is the most recognizable component of our brand and is key in making us stand out from the crowd. White and Smokey are also primary colors and should be used to accent the boldness of the Tennessee Orange. Use the guidelines below to …
The University of Tennessee Logo - Brand Guidelines
University Logo. The university logo combines two elements: the Power T icon block and the wordmark. Together, these elements uniquely communicate both our tradition of excellence and our position as a dynamic public research university.
Standards - Brand Guidelines
Though these are two very big parts of our brand, there are other ways to show that you are a part of UT. To make it easy for you, we have established guidelines and standards and created tools that will help you show that your unit is part of the Volunteer family.
Strategy - Brand Guidelines
The university’s strategic vision is a shared framework from which we make decisions and prioritize our work. Our institution’s mission, vision, and values guide our brand strategy, which is expressed through our messages and visual identity.
Typography - Brand Guidelines
Typography is a powerful brand tool that plays a significant role in shaping and bringing consistency to the overall brand identity.
Custom Logos - Brand Guidelines
All custom logos must meet a few basic design and usage standards and must be either created or approved by the Office of Communications and Marketing before implementation. All existing custom logos, as of February 2012, are subject to ongoing review and approval.
Trademark Licensing - Brand Guidelines
The university’s trademark licensing program protects the use of the university’s names, logos, slogans, insignias, symbols, and mascots. University fiscal policy requires that one of the university-contracted licensed vendors be used to produce any merchandise that bears a university trademark.
Promotional Items and Licensing - Brand Guidelines
From T-shirts, pens, and tumblers to lanyards, and sunglasses, promotional items are a great way to get the word out about your program or unit. It’s also the perfect opportunity to let everyone know that you are a proud part of UT by using the correct colors and logos and working with approved, licensed vendors to produce UT merchandise.
University Style - Brand Guidelines
University Style. In some cases, it is best for our audiences’ understanding to use exceptions to the rules of Chicago and AP styles. The following points are items that arise most often for UT editors and focus on UT-specific usage.