Econsultancy - learning for growth
Our on-demand learning platform helps individuals, teams and organisations to reach their goals as quickly as possible. With over 330 on-demand lessons in marketing, ecommerce, customer experience and data analytics, your team can upskill right away. Scale up with blended learning at on demand prices, with our exclusive fast track courses.
Econsultancy Articles - Digital Marketing & Ecommerce
Specsavers’ head of marketing excellence on their strategic approach to L&D. At the Festival of Marketing, Econsultancy Managing Partner Paul Davies asked, “How do we foster a culture of excellence?”. The answer, according to leaders at Henkel, Sainsbury’s and Specsavers, lies in mapping learning back to strategy, and eking out time to ...
The top 25 Econsultancy articles of 2021
Dec 13, 2021 · 25. Snug’s CEO on the CX of buying a sofa: “upholstery companies just didn’t listen to their customers”. Snug CEO Rob Bridgman explains how the sofa-in-a-box company provides a great customer experience, from product through to delivery and customer service. 24. FMCG brands are re-evaluating media strategies as consumers shift to online ...
About Us - Econsultancy
marketing and ecommerce learning. Econsultancy is the go-to marketing and ecommerce upskilling provider for large, global organisations. With expert-led learning programmes that have a measurable, meaningful impact, we help enterprise businesses achieve their growth ambitions. Delivering best practice expertise since 1999, we’ve been at the ...
Digital, Marketing and Ecommerce Reports | Econsultancy
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals. Econsultancy’s reports include Best Practice Guides, Trends Reports, Quick Guides and Briefings, and cover ...
Artificial Intelligence (AI) and Digital Marketing | Econsultancy
Oct 22, 2024 · AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods. The latest Artificial Intelligence (AI) best practice, briefings, case studies, statistics, trends, training and ...
Digital Transformation - Econsultancy
Oct 11, 2024 · Digital Transformation and the Role of Data. A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
Ecommerce Research, Best Practice, Trends | Econsultancy
Nov 7, 2024 · Ecommerce Quarterly: Q1 2024. A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns. View more.
Marketing Reports - Econsultancy
Apr 24, 2023 · This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less. Effective Leadership in the Digital Age. This report draws on Econsultancy’s years of research into how leadership is ...
Retail - Econsultancy
Nov 5, 2024 · Internet Statistics Compendium: Retail. A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.