In the 2016 Snickers Super Bowl Ad, Willem Dafoe Plays a “Hangry” Marilyn Monroe
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In the 2016 Snickers Super Bowl Ad, Willem Dafoe Plays a “Hangry” Marilyn Monroe
38.3K viewsOct 23, 2025
YouTubeMemelogyz
Snickers - Marilyn, Willem Dafoe (Super Bowl, 2016)
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Snickers - Marilyn, Willem Dafoe (Super Bowl, 2016)
33.8K viewsAug 12, 2021
YouTubeMarketing The Rainbow
Ultimate Fun Insta on Instagram: "This 2016 Snickers Super Bowl ad features Willem Dafoe as a hangry Marilyn Monroe botching her iconic subway grate scene from the 1955 film The Seven Year Itch, tying into the brand's "You're not you when you're hungry" slogan. The commercial's humour stems from Dafoe's transformation after eating a Snickers, restoring his usual self while contrasting with archival Monroe footage, a tactic that boosted Snickers' US sales by 2% post-airing according to Nielsen da
Ultimate Fun Insta on Instagram: "This 2016 Snickers Super Bowl ad features Willem Dafoe as a hangry Marilyn Monroe botching her iconic subway grate scene from the 1955 film The Seven Year Itch, tying into the brand's "You're not you when you're hungry" slogan. The commercial's humour stems from Dafoe's transformation after eating a Snickers, restoring his usual self while contrasting with archival Monroe footage, a tactic that boosted Snickers' US sales by 2% post-airing according to Nielsen da
18.5K views10 months ago
Instagramultimate.fun.insta
The Advertising Archives on Instagram: "When Snickers decided to celebrate the Super Bowl in 2016, they turned to Willem Dafoe to play a very hangry Marilyn Monroe. The commercial featured the actor in full costume, miserable and complaining about the drafty subway grate. Once he had a Snickers, the crankiness vanished and the real Monroe appeared to finish the scene. This nostalgic spoof, complete with a witty Eugene Levy cameo, perfectly captured the playful spirit of the brand while deliverin
The Advertising Archives on Instagram: "When Snickers decided to celebrate the Super Bowl in 2016, they turned to Willem Dafoe to play a very hangry Marilyn Monroe. The commercial featured the actor in full costume, miserable and complaining about the drafty subway grate. Once he had a Snickers, the crankiness vanished and the real Monroe appeared to finish the scene. This nostalgic spoof, complete with a witty Eugene Levy cameo, perfectly captured the playful spirit of the brand while deliverin
27.5K views9 months ago
Instagramadvertisingarchives
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Snickers - "Marilyn"
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This Willem Dafoe Commercial Is HILARIOUS 😂
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This Willem Dafoe Commercial Is HILARIOUS 😂
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MARILYN - creative SNICKERS ad
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MARILYN - creative SNICKERS ad
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Entrepreneurship | Business | Finance on Instagram: "Snickers’ 2016 Super Bowl ad brilliantly reimagined a Hollywood classic—Willem Dafoe as a frustrated, “hangry” Marilyn Monroe. One bite transforms Marilyn from grumpy to glamorous, bringing Snickers’ iconic slogan to life. The mix of nostalgia, comedy, and culture made the spot unforgettable on one of advertising’s biggest stages. Created by BBDO New York, the commercial entertained millions and reinforced Snickers as a brand known for humor a
735.9K viewsAug 31, 2025
Instagramrichfixdaily
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Clips Bazzer on Instagram: "Snickers’ 2016 Super Bowl commercial brilliantly reimagined one of Hollywood’s most iconic moments. By casting Willem Dafoe as a frustrated, “hangry” version of Marilyn Monroe, the ad instantly grabbed attention with humor and surprise. The transformation back into glamorous Marilyn after a bite of Snickers tied perfectly into the brand’s famous slogan. This clever play on nostalgia and modern comedy showed how timeless cultural references can be used to refresh brand
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