This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

just ruined your life and multiple others for 20k followers and pocket change … crazy work. (following description pulled from local news articles) Video appears to show driver @Tea_Tyme_3 livestreaming on TikTok when she fatally struck man in Zion, IL. Lake County Coroner identified him as Darren Lucas, 59, of Beach Park, and said he was pronounced dead in the emergency room. An autopsy performed on Lucas on Tuesday showed he died as a result of blunt force injuries from the collision. “He play

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The Two Ways to Bake Dinner Rolls This is the exact Dinner Roll recipe from my cookbook, Dessert Course, released earlier this year! With holiday baking in full swing, check it out for so many of my recipes and even more baking experiments and explanations. Order Dessert Course at the link in my bio! Dinner Rolls from Dessert Course (yield: 1 dozen rolls) ¼ cup (57g) whole milk ½ cup (113g) water 1¼ teaspoons instant yeast 1 large egg 2½ cups (350g) all-purpose flour 2 tablespoons (25g) granulat