Redken on Instagram: "Maximum lift, maximum neutralization.* Introducing the Smartest Way To Blonde: Blonde IQ 9+ Calibrated Anti-Brass Lightener. 🖤 With its Advanced Neutralization Technology & dedicated oil-powered developer, you’re getting: 💡 Up to 9 levels of powerful, clean lift 💡 Creamy consistency for precision application 💡 No swelling for better saturation and even lift Available at @saloncentric on November 1st. 🛒 #BlondeIQ *vs. other Redken lighteners"