How Lego keeps beating the broader toy industry
3:13
MSNCNBC
How Lego keeps beating the broader toy industry
Lego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The Danish toy company was ahead of the curve in courting so-called “kidult” buyers via partnerships with the likes of Marvel, Harry Potter and Formula 1. With factories already in Mexico, Hungary and Vietnam, Lego plans to ...
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