Video City started as a video rental business affiliated with Viva Video, a part of Viva Entertainment, Inc. It quickly became the country's top choice for renting VHS and VCD movies. As technology advanced, they introduced DVD rentals to stay current. By early 1997, Video City had expanded to twelve outlets. Their popularity soared, and by 2002, they boasted nearly three hundred stores nationwide. However, their success took a downturn in 2008 with the rise of pirated DVDs and online torrent fi