Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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🛋️ The Thomasville Walsen Sectional is BACK and on sale for $300 OFF now only $1199.99 on Costco.com and in select Costco clubs!🛋️ ‼️If you’ve been waiting for the right moment to upgrade your living room, THIS is it. The storage sectional is our favorite! Promo ends Dec. 1 📅 😍This Thomasville Walsen 3-piece sectional is one of Costco’s most loved furniture finds! Stylish, comfy, and perfect for any home! 🌟Why shoppers have given it 5 star reviews on Costco.com: ✅Delivery, setup & packaging
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